iCrimax Profile: The Minecraft YouTuber With His Own Lemonade

iCrimax is one of Germany’s best-known gaming creators: his main YouTube channel has 4.33M subscribers, and a new video goes up there almost every day – currently mostly GTA 5, Roblox and Minecraft, and since October 2026 also Craft Attack 14. All of his videos are in German. Since 2013, Maximilian Schuster has carved out a firm place in the German YouTube scene with his high-energy style and his humor. But iCrimax is about more than gaming – with his own lemonade brand PAULBERGER, three books, his own songs and the Minecraft server BlockBande, he shows that creators can build real brands. In this profile you’ll find everything about his career, his projects and what parents should keep in mind.

Profile

• Nicknames: Max, “Paulberger” (also the name of his second channel and his lemonade)
• Main content: GTA 5, Roblox, Minecraft, challenges, lifestyle
• Streaming: Kick (no longer live on Twitch since January 2023)
• Own brand: PAULBERGER Limo (since November 2023)
• Books: 3 books (“iCrimax Adventures” series, riva Verlag, in German)
• Minecraft server: BlockBande (CityBuild)
• Management: WhiteCast GmbH, Water GmbH

Channels & reach

iCrimax runs several YouTube channels – all of them in German:

• iCrimax (main channel): gaming videos almost every day, currently mostly GTA 5, Roblox and Minecraft. The videos are elaborately edited and often part of larger series with other creators.
• Paulberger: launched in 2017 as a channel for reaction videos; today it mainly features Roblox Let’s Plays. “Paulberger” is a nickname that iCrimax made popular in his community.
• King Crimax: vlogs, challenges and reactions – for example to people rating his lemonade.
• iCrimax Filme: a smaller channel linked from his main channel.

iCrimax is also active on these platforms:

• Instagram: @icrimax (lifestyle) and @paulberger.club (lemonade)
• TikTok: @icrimax
• X/Twitter: @iCrimax
• Kick: kick.com/icrimax – where he streams today
• Twitch: twitch.tv/icrimax – very active in the past, last stream in January 2023
• Discord: his own server (discord.gg/icrimax)

What is iCrimax doing right now?

In October 2026, iCrimax is taking part in Craft Attack for the first time: since season 14 started on October 10, he has been uploading his episodes to his main channel (“Mein erster Tag in Craft Attack 14!” – “My first day in Craft Attack 14!”). In September 2026 he also released his own Roblox game, which he has shown regularly ever since. On top of that, his GTA 5 series continue – after a few years, GTA is once again a big part of his channel. The breakdown below shows how his uploads are split between games:

Who is iCrimax? Career & milestones

iCrimax, whose real name is Maximilian Schuster, has been on YouTube since late 2013 and is now one of the top creators in the German gaming scene. What started as a hobby has grown into a business with its own product lines and millions of fans.

The early days (2013–2015)

On December 25, 2013 – Christmas Day – Maximilian opened his YouTube channel. His first video was just 74 seconds long and showed a GTA Online glitch. From the very start he relied on consistency: he uploaded new videos almost every day.

His humor and genuine personality went down well. By 2014 he had already reached the 100,000-subscriber mark. As a special to celebrate, he let his mom play GTA 5 – a video that now has cult status.

The breakthrough (2016–2018)

In 2017, iCrimax left school and moved into a shared YouTuber house in Cologne. By then he already had around 800,000 subscribers. His decision to focus fully on YouTube paid off.

At the same time he launched his second channel, “Paulberger”, for reaction videos. The Fortnite hype from 2017/2018 onward brought him hundreds of thousands more viewers. In January 2018 he passed the 1 million mark, and by the end of 2018 he already had 1.5 million.

Further expansion (2019–2021)

In 2019 he launched the channel “King Crimax”. At the same time he began producing lifestyle content and giving fans glimpses into his life.

In 2020 he brought his first products to market: the hair gel “BLVCK ONE” (no longer available) and his music EP. He also reached the milestone of 2 million subscribers.

Today: established creator and entrepreneur (since 2023)

2023 marked a milestone: the launch of PAULBERGER Limo in November 2023. Today the drink is available from major supermarket chains in Germany. On YouTube, iCrimax still uploads almost every day – these days a lot of GTA 5 again, plus Roblox and Minecraft. He livestreams on Kick.

What makes iCrimax special?

1. Consistency: he has uploaded almost daily since 2013 – hardly any creator keeps up that pace for so long.
2. Authenticity: his high-energy style never comes across as staged or over the top.
3. Variety: from gaming to music to his own drink – iCrimax diversifies cleverly.
4. Community focus: he actively involves his fans and responds to feedback.
5. Professionalism: his videos are produced to a high standard.
6. Entrepreneurial spirit: with PAULBERGER he shows how a creator can build a brand of his own.

Known projects & series

Minecraft and Craft Attack

In Minecraft, iCrimax takes part in big community projects, builds creative worlds and takes on challenges. Well-known series include:

• Craft Attack 14 (since October 2026): his first season in Germany’s best-known YouTuber project – more in our overview of all participants.
• YouTuber Insel 2.0 (“YouTuber Island”): a survival project with other well-known creators such as Sevel and Syou
• Minecraft Stadt (“Minecraft City”): together with CandyPRP, Flauschi and Standart Skill
• Minecraft mods: he tries out exciting modifications with AviveHD
• Lucky Block Race: exciting head-to-head races with Amir and Russik

GTA 5 – where it started, and the comeback

His career began with GTA 5 content. From 2013 until around 2021, GTA 5 roleplay was a regular part of his channel: he played a range of characters and went on funny adventures in Los Santos with friends such as Standart Skill, Amir and Russik. In 2026 GTA 5 is back – with series around his character, the “Limonaden-Killer” (“lemonade killer”), and challenges such as surviving 100 days in realistic GTA 5. Important for parents: GTA 5 is rated 18 in Germany (USK) and M (Mature 17+) in the US.

Roblox and his own game

iCrimax has played Roblox for a while, mostly on his Paulberger channel. In September 2026 he presented his first own Roblox game on his main channel and has since shown in several episodes how he plays tricks in it with admin rooms and hiding spots. More on his Roblox side in the iCrimax profile on BloxControl, our Roblox guide.

Other games and formats

• Fortnite: once a main part of his channel (2017–2020), rare today
• House Flipper: creative building and interior design
• Trailmakers: a vehicle-building game played with friends
• Lifestyle & vlogs: glimpses into events and special moments, mostly on King Crimax

iCrimax the musician

In 2020, iCrimax took the leap into music. To celebrate reaching 2 million subscribers, he released several songs:

• “2 Millionen” (“2 Million”) – one of the most-viewed videos on his channel

• “Killer-Duo” (a Fortnite song)

• The “Killer-Duo” EP with 8 tracks, including “5 Sterne *****”, “Fortnite/GTA” and “Das Leben ist ein Game”

There are songs about the lemonade, too – such as the “PAULBERGER LIMO 2 SONG”. You’ll find more music from the scene in our list of the biggest Minecraft songs.

PAULBERGER Limo – his own drinks brand

Since November 2023, iCrimax has had his own lemonade brand, PAULBERGER Limo. “Paulberger” is a nickname that iCrimax and his community have used for years. The brand belongs to iCrimax; his agency Water handles its marketing and brand management.

What makes PAULBERGER different

• Low in sugar: only 4.3 g per 100 ml
• No artificial sweeteners: no sucralose or similar
• Fortified with vitamins: B6, B12, biotin, pantothenic acid
• No caffeine or taurine: not an energy drink
• Natural flavors: real fruit concentrates
• Vegan

Flavors

• Peach: with real peach juice concentrate
• Bubblegum: made from a berry blend and apple juice concentrate
• Lemon
• Apple
• Orange: limited edition in partnership with the movie “Paddington in Peru” (January 2025)
• Pineapple: presented as a new flavor in November 2025 (video on King Crimax)

Where can you buy PAULBERGER?

The lemonade is sold in many German supermarkets, including:

• EDEKA
• Netto
• Globus
• trinkgut
• famila
• Yorma’s
• Aldi Süd (at times)
• Online: paulberger.club

It comes in 330 ml cans. A quick note for parents: even with little sugar, lemonade isn’t an everyday drink – and ads for it appear in many of his videos.

The iCrimax Adventures book series

iCrimax has also brought his gaming worlds to life in three books, published in German by riva Verlag:

1. “Mit Vollgas durch Los Carros!” (“Full Throttle Through Los Carros!”, Volume 1) – a GTA-inspired adventure with fast cars and plenty of action

   

   iCrimax: Mit Vollgas durch Los Carros!

   🛒 View on Amazon

2. “Kopfüber in die Pixelwelt” (“Headfirst Into the Pixel World”, Volume 2) – a Minecraft adventure for everyone who loves blocks

   

   iCrimax: Kopfüber in die Pixelwelt

   🛒 View on Amazon

3. “Im Sturzflug nach Atro City” (“Nosedive to Atro City”, Volume 3) – the grand finale of the story of Max and Piper

   

   iCrimax: Im Sturzflug nach Atro City

   🛒 View on Amazon

The books are available both in print and as audiobooks and are aimed at young readers from around age 10. They combine gaming themes with exciting adventures – and for German-reading kids they’re a good way into the iCrimax world without the GTA videos.

Minecraft server BlockBande

In his video descriptions, iCrimax links to the Minecraft server BlockBande. According to its official website, iCrimax founded this CityBuild server; the site gives blockbande.de as the server address (IP). Players can found their own gangs, trade and compete to become the richest player. The website advertises that you can join from PC, smartphone and console. The server is German-language.

Tip for parents: The website has a shop and ranks. As with most big servers, agree on in-game purchases and a budget together beforehand. We explain how public servers work in our servers section.

iCrimax’s gaming setup

iCrimax hasn’t shared reliable details about his current setup himself. His last big room tour dates from January 2021 and doesn’t name any devices; the Twitch panel about a gaming laptop is labeled as an ad and undated. Lists online naming his mouse, headset and so on don’t cite a source.

Merchandise and shop

The official iCrimax shop (icrimax.shop) offers a wide range of merchandise:

• T-shirts, hoodies, sweatshirts
• Caps and accessories
• Limited drops and collections

There is also the fashion label “Escape Reality” and PAULBERGER products – in fall 2026, for example, a PAULBERGER school planner for the 2026/2027 school year, which he promotes in his video descriptions. General tips on fan merchandise can be found in our guide to Minecraft merch for all ages.

Friends, crew & collabs

iCrimax regularly works with other well-known German creators, including:

• Standartskill: a close friend; joint projects in GTA, Minecraft and Fortnite
• Amir & Russik: frequent co-creators across a range of gaming formats
• Syou: YouTuber Insel and other Minecraft projects
• AviveHD: Minecraft mods and challenges
• Sevel: YouTuber Insel 2.0
• Doctor Benx: Minecraft Walls
• CandyPRP, Flauschi: Minecraft Stadt
• Craft Attack 14: since October 2026 he has been playing with around 115 creators on the Craft Attack server – including Paluten and BastiGHG.

These collaborations keep his content varied and help him reach an even wider audience.

Private life

In September 2020, iCrimax and his girlfriend were robbed in an underground garage by two masked men after returning from vacation; they took two luxury watches (a Rolex and an Audemars Piguet). iCrimax believes the robbers knew when he was coming back because of an Instagram story. At the time he warned other YouTubers against showing their private lives live, and since then he only shares glimpses with a delay.

For this reason, we don’t name his current home in this profile. It’s also a good opportunity to talk with kids about why you shouldn’t share your location online in real time.

Income & net worth

How much iCrimax earns or owns is not public – there are no reliable figures. Estimates online are usually extrapolated from view counts and are not a trustworthy source. What is clear is where his income comes from:

• YouTube ads on his main channel, Paulberger and King Crimax, plus channel memberships
• Sponsorships & brand deals: according to his agencies, for example a campaign with Yamaha (2018), one with Panini for Fortnite trading cards (together with Standartskill) and one with Intel and AORUS for gaming laptops
• PAULBERGER Limo: his own drinks brand in German retail, plus PAULBERGER products such as the school planner
• Merchandise: sales through icrimax.shop
• Book sales: 3 books + audiobooks
• Music streams on Spotify and other platforms
• Livestreams on Kick: subscriptions and donations
• Affiliate links: partner links in his video descriptions are labeled as advertising

Is iCrimax kid-friendly?

The answer depends heavily on which videos your child watches:

• Minecraft & Roblox: mostly harmless, colorful and full of humor – including the Craft Attack episodes.
• GTA 5: a large share of his current videos take place in GTA 5, which is rated 18 in Germany (USK) and M (Mature 17+) in the US. Even though iCrimax focuses on silly challenges rather than violence, the game isn’t a good fit for elementary-school kids.
• Ads & consumerism: PAULBERGER, merch, Robux purchases and luxury themes come up regularly. The German parents’ guide FLIMMO therefore gave the channel a red rating (as of August 2026), criticizing above all product placement, consumerism and games with high age ratings.
• Older videos: older GTA roleplay videos (before 2021) can be a bit “wilder” because of the roleplay situations.
• Language: all videos are in German.

Does iCrimax swear? Not much. He is loud and goofy rather than crude, and occasional slang is about as far as it goes. The bigger issues for parents are the GTA 5 videos and the constant product promotion.

Our recommendation: from around age 12. For younger kids, pick specific Minecraft episodes or the iCrimax books and watch the first videos together. Also talk about the fact that products in videos are often paid advertising.

Questions about iCrimax

How old is iCrimax? When is iCrimax’s birthday?

Fan profiles usually give October 9, 1997, as iCrimax’s date of birth, but this hasn’t been officially confirmed.

What is iCrimax’s real name?

His real name is Maximilian Schuster; the legal notice on his YouTube channel lists him as “Max Schuster”.

Where does iCrimax live now?

iCrimax deliberately keeps his current home private – and we don’t name it either. After the 2020 robbery he said he would only share glimpses of his life with a time delay. What is known is that he moved to Cologne for YouTube in 2017.

Is iCrimax’s content suitable for kids?

Only partly. His Minecraft and Roblox videos are mostly harmless, but he also plays a lot of GTA 5 (rated 18 in Germany) and regularly promotes his own products. The German parents’ guide FLIMMO therefore gives the channel a red rating. Our recommendation: from around age 12; for younger kids, pick individual Minecraft videos together.

Does iCrimax swear?

Not much. He is loud and goofy rather than crude, and occasional slang is about as far as it goes. The bigger issues for parents are the GTA 5 videos and the constant product promotion.

Where is iCrimax most active?

On YouTube: a new video appears on his main channel almost every day, plus his channels Paulberger and King Crimax. He livestreams on Kick – he hasn’t streamed on Twitch since January 2023.

What is PAULBERGER Limo and where can you buy it?

PAULBERGER Limo is iCrimax’s own lemonade brand, on sale since November 2023. It is low in sugar (4.3 g per 100 ml), contains no artificial sweeteners and is fortified with vitamins. It is sold in Germany at EDEKA, Netto, Globus and trinkgut, among others, and online at paulberger.club. It comes in 330 ml cans.

Has iCrimax written any books?

Yes, iCrimax has published three books in his German-language “iCrimax Adventures” series. All of them were published by riva Verlag and are also available as audiobooks.

Is there official iCrimax merch?

Yes, his official shop at icrimax.shop sells T-shirts, hoodies, caps and other merchandise. There is also the fashion label “Escape Reality” and PAULBERGER products such as a school planner.

Who manages iCrimax?

According to his channel description, iCrimax is represented by two agencies: WhiteCast GmbH (Dejan Mihajlovic) and Water GmbH (Jakob Rogalski). Water also handles brand management and marketing for PAULBERGER and has worked with iCrimax since early 2017.

What happened in the 2020 robbery?

In September 2020, iCrimax and his girlfriend were robbed in an underground garage by two masked men, who took two luxury watches. iCrimax believes the robbers knew he was returning from vacation because of an Instagram story. Since then he shares private moments only with a delay and far less often.

Which games does iCrimax mainly play?

In fall 2026 mainly GTA 5, Roblox – including his own Roblox game – and Minecraft. Since October 10, 2026, he has been playing Craft Attack for the first time. From 2017 to 2020 he also played a lot of Fortnite.

Is iCrimax in Craft Attack 14?

Yes. iCrimax is one of the newcomers in Craft Attack 14, which started on October 10, 2026. The official participant list shows him as “iiCrimax”; his episodes appear on his main YouTube channel (in German).

Does iCrimax have his own Minecraft server?

Yes. According to its official website, iCrimax founded the CityBuild server BlockBande; the site gives blockbande.de as the server address. There is a shop and ranks – so agree on in-game purchases with your kids beforehand.

How can you support iCrimax?

On YouTube: like and comment on videos, subscribe to the channel, become a channel member
On Kick: subscriptions
Buy his products: PAULBERGER Limo, merch from the official shop, his books
Community: be active on his Discord, leave positive comments, share his content
Fair play: enter giveaways honestly and respect the community rules

Further reading

• Craft Attack 14: all participants, launch and first highlights
• The biggest Minecraft YouTubers in Germany (meta overview)

Transparency & sources

Primary sources:
YouTube main channel (channel description with management details, video descriptions, uploads; last checked October 14, 2026), Paulberger, King Crimax, “Mein erster Tag in Craft Attack 14!”, “Mein erstes eigenes Roblox Spiel!”, room tour from January 12, 2021, Instagram, X/Twitter, TikTok, Kick, Twitch, Discord, merch shop, PAULBERGER Limo, BlockBande, riva Verlag

Other sources:
Craft Attack participant list, FLIMMO review (August 24, 2026, German), Water GmbH, WhiteCast, MeinMMO on the robbery (September 15, 2020, German)

We update the figures and the content mix automatically every week via the YouTube and Twitch APIs.